Niteesh K.
Choudhry
MD, PhD
Behavioral Science · Data Science · Health Care Delivery
- Chief Medical and Science Officer, RxAnte
- Professor, Medicine & Public Health, Harvard University
- Physician, Brigham and Women's Hospital
My work sits at the intersection of behavioral science and data science — designing, testing, and scaling interventions that improve how patients take their medications, how clinicians prescribe, and how technology can be harnessed to optimize care.
The challenge is not just discovering what works in theory, but translating it into practice — understanding for whom, and how to deliver it at scale.
Behavior, technology, and health
Designing and testing scalable strategies — financial incentives, behavioral nudges, data-driven personalized messaging — to help patients take medications as prescribed.
Applying behavioral science to improve what clinicians prescribe — and to safely stop what they shouldn't. Techniques include EHR-based decision support, pre-commitment tools, audit and feedback, and patient-directed outreach.
Applying reinforcement learning and machine learning to predict non-adherence before it happens and deliver personalized interventions — the right message, to the right person, at the right moment.
“The more we understand what drives behavior, the more effectively we can close the gap between what we know and what we do. And that’s the key to turning scientific discovery into real-world impact.”
Niteesh K. Choudhry, MD, PhD · Harvard Medical School Insights, 2026